Hi, thanks for popping in. I’m JP Flintoff.
Many people selling their work promise to be AMAZING, SENSATIONAL. In rhetoric, this is called hyperbole: it means overstatement. In an era of showy self-obsession, it’s a boringly standard claim to make.
And if everybody says the same thing, nobody stands out.
So I aim to be MODEST, ADEQUATE. This is understatement.
But I don’t say it merely to stand out from the crowd. I say it because it makes sense: if you want to become amazing, sensational, you must first become adequate. (Modesty is optional.)
I hope you enjoy looking around at my MODEST, ADEQUATE site.
And if you’d like to work with me, I hope I won’t disappoint.
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